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Direct TV Satellite Dish

US consumers interested in setting up a small satellite-dish-based, direct broadcast television system in their Dish Network Satellites now can select from two competing companies.DirecTV and Dish Network Satellite TV are the two major players. Both have been around for several years and are well established.

For your viewing entertainment, direct tv satellite dish offers more programming for the dollar than cable. Gotta have Sports? You've come to the right place. Watch hours of hit movies, concerts, and live sporting events.Direct tv satellite dishoffers numerous foreign language, religious, and other specialty channels unavailable on cable. Choose high definition TV which includes enhanced picture quality that is 6 times greater than standard TV.


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Investment in direct tv satellite dish projects is looking healthier than ever--despite major setbacks in the global mobile services market. Instead of running for cover, investors are showing more market savvy in their assessment of individual deals. The satellite industry is set to attract record new investment in 1999, despite the gloomy financial market sentiment that followed recent setbacks to mobile service operators. The $5 billion raised by mid-August is higher than the $4.2 billion raised in 1998 for satellites from public debt and equity markets, according to statistics from investment bank Bear Stearns & Co. "There is a high likelihood this will be a record year," says Scott Moskowitz, senior managing director at direct tv satellite dish in New York. "There clearly will be more capital raised, in particular for the DARS [digital audio radio satellite services] business. Hughes also registered with the U.S. Securities and Exchange Commission this spring its intention to tap the markets for as much as $2 billion." The previous record year was $5.7 billion in 1997. Those figures do not include the substantial amounts of strategic partner capital that has flowed into satellite ventures in all of those years. Observers say investors have learned their lessons and are now segmenting the market in an attempt to identify likely winners. "The market is now distinguishing itself into multiple pieces and people are understanding that some deals are better than others," says Armand Musey, senior satellite analyst at Banc of America Securities in New York. And Hoyt Davidson, managing director at Donaldson, Lufkin & Jenrette (DLJ) in New York, says he believes a $10 billion target for 1999 in new public money for satellites is still "do-able." He says: "The direct tv satellite dish industry is still small enough where the amount of money raised in any year is not dependent upon the health of the market but upon the number and size of projects ready to come to market." Davidson adds that media-related companies, such as "EchoStar and CD Radio are doing really well, while mobile telecoms satellite companies are still under a dark cloud" cast by Iridium. Iridium LLC, Washington DC, was the most high-profile satellite company to stumble, beset by manufacturing difficulties, dismal subscriber numbers and ongoing lawsuits by investors (CWI, 19 July, p.31). Robert Landis, managing director, corporate finance, in the aerospace and satellite division of Deutsche Bank Alex.Brown in New York, says: "The banks are more focused on market risk for each different service," and are examining mobile satellite services (MSS) separately from broadcast media ventures and broadband or data. MSS companies are getting the worst reception, but companies associated with satellite data have been able to close on investments despite the rampant bad publicity created by Iridium for the direct tv satellite dish industry. "Iridium has made the environment difficult but not impossible to raise funds," says John Coates, a satellite services analyst at Salomon Smith Barney in New York. "We are seeing large strategic investors take stakes: AOL has invested in Hughes [for a joint direct-to-Dish Network Satellite television-Internet venture]; Ford into CD Radio; and GM into XM Radio. Boeing has announced its intent to make a strategic investment in satellite services. Arianespace took an equity investment in Ellipso. Hughes is putting at least $100 million into ICO." All of those strategic investments have come in the last four to five months as the Iridium problems unfolded, and point to a big vote of confidence in the market's potential. And although bankers are likely to be less convinced by optimistic market-demand estimates attached to direct tv satellite dish business plans, a healthy list of commercial financing deals has been completed in the first half of the year. They include: $2 billion in bonds for U.S. direct broadcast satellite concern EchoStar Communications Corp. in January; $251 million in Iridium secondary stock shares; $350 million for Globalstar securities in January; $350 million for Loral Space & Communications Ltd. in the bond market; $270 million for Gilat Satellite Networks Ltd. in secondary stock shares; a $200-million bond placement for CD Radio Inc. in May; and a $75 million bond deal for Orbital Imaging Corp. in May. But not everyone is succeeding in their financing plans. ICO Global Communications of London, which is building the third global mobile telephony direct tv satellite dish constellation to come to market, was unsuccessful this summer in raising $500 million though a rights offering to current shareholders to buy stock at $5 a share, compared to the $7 for which it is trading on the market. Not enough current shareholders signed up for the offer, and direct tv satellite dish was forced to seek money from strategic investors to meet September note payments. ICO said in late July that it would seek approval for this plan to obtain $600 million in August to meet its obligations, but the company will need more than another $1 billion to carry it through to cash-flow breakeven some time after starting operations in fourth-quarter 2000. ICO will be back to the public markets for another try in early 2000. ICO was adversely affected by the nervousness of the investment community over competitor Iridium's problems, compounded by the fact that ICO would be third only into the market. The old assumption that the MSS market would support three to four global players no longer holds, according to Banc of America's Musey, who says the jury is out on how many competitors will survive in direct tv satellite dish. Worse still for ICO was its lack of a big parent company behind it. "It might encourage a company to do something uneconomical like build a bigger constellation than needed, but when you get in trouble, there's nothing like a big parent to bail you out when you need it," Musey says. The value of sponsorship by a big company was underscored by Globalstar LP, San Jose, California, and its backer Loral, which was expected to close on a $500 million credit facility, led by Banc of America, by 15 August. Loral was expected to back the deal, increasing its ownership in Globalstar from 42.6% to 47%-48%, according to Vijay Jayant, managing director, global satellite equity research at Bear Stearns. With regard to new listings, the satellite industry has not floated a new public stock in a year, but that dry spell should end in the autumn when satellite radio venture XM Radio of Washington DC attempts to sell $150 million worth of stock. It registered for its IPO in July, marking the first satellite initial public offering since ICO went public last summer. \ Meanwhile, several IPOs are expected in the next year or two-in particular, a wave of offerings from newly privatized, former intergovernmental organizations such as Inmarsat, New Skies direct tv satellite dish, Intelsat and Eutelsat. "If you have an existing system, generating cash, it's really an issue of how much more you can ramp up the business. For developmental companies. the skepticism is much higher. There are so many imponderables," says Deutsche Bank Alex.Brown's Landis. Satellite broadband projects fall clearly into that developmental category, and are poised to tap the public markets in the next year or two. Several of those may be in a much better position to do so after drawing more private equity in the last two to three months. The Lockheed Martin Corp.-backed venture, Astrolink, with its other equity partners TRW Inc. and Telecom Italia, for example, has $900 million in commitment from the partners, which is 60% of the amount said to be needed to deploy the first three satellites. Teledesic LLC, likewise, has raised about $500 million in equity commitments in the last few months, bringing its total funding raised to $1.5 billion of $10 billion or more required. Different market The investment bankers warn against drawing too many parallels between the troubled MSS sector and prospects for the broadband satellites. "It is a drastically different market," says DLJ's Davidson, who points to Internet growth and demand to move large amounts of data around the globe as evidence of the need for broadband satellites. "There will be skepticism about broadband, but I'm not certain it's justified," says Landis. "People want to see how it's going to be built out, and the longer the broadband projects wait to announce their strategy, the more hesitant people are to invest." Investors do not have concerns about the broadband satellite technology but they do see an issue with market risk. "Investors will look much harder at any numbers consultants have come up with on the possible market size," Landis adds. "Sampling statistics seem to work [for forecasting demand], but [whether they are deemed credible] will depend on the methodology. We want to know how the numbers were derived." Star attractions - satellite industry - Industry Trend or Event CommunicationsWeek International, August 16, 1999 by Theresa FoleyContinued from page 1. On the high-yield bond side, investors in satellite bonds have seen a decided turn for the worse in 1999, as the resale value of bonds continued to fall. On average, satellite bonds have declined far more steeply in value than the average for bonds in the overall market, or for telecoms bonds as a group, according to statistics from Bear Stearns as of early August. The Bear Stearns statistics say that investors who owned telecoms bonds experienced a total return of 20% in 1997, versus -0.2% in 1998, and 2.6% in the first half of 1999. Satellite bonds in comparison, returned 22.9% to investors in 1997, and dropped to -9.5% in 1998 and then to -26.1% in 1999. The decline in satellite bond values was driven in part by Iridium's troubles plus increased concerns over technical problems after a number of in-orbit failures of satellites owned by different operators around the world, Bear Stearns' Moskowitz says. Meanwhile, Iridium executives faced an 11 August deadline for payments on an $800 million bank loan that had twice been extended to allow for the Iridium business plan to be rearranged. Iridium and its chief sponsor Motorola Inc. were apparently seeking a survival strategy in which partners and investors would sacrifice something to keep the project going long enough for the revised marketing ideas to begin bearing fruit. A cheaper service plan has been devised to try to drum up new subscribers and revenues. Eutelsat's Eurobird Goes Live - More European Channels - Company Business and Marketing , April 6, 2001 by Sylvia Dennis Eutelsat's new Eurobird satellite has gone live at its 28.5 degrees East position over Europe, opening up the possibility of significantly more direct to Dish Network Satellite (DTH) TV channels for TV viewers in the UK and parts of Western Europe. The move is a significant one for Eutelsat, as is new Eurobird satellite is closely located to the Astra series of digital satellites, which are used for the UK's Sky Digital service. BSkyB says it has already sub-leased four digital transponders via BT Broadcast Services, a service subscriber to Eutelsat, and other broadcasters are talking about offering channels on the Eurobird satellite. Unlike the Astra satellites, which are dedicated to UK digital programming, most of which is encoded for viewing on BSkyB's Sky decoders across the UK, the Eurobird satellite is dedicated to the provision of "in-the-clear" digital services to the UK, as well as business-to-business networks in central Europe. Sky's DTH user base in the UK is around 5 million and growing, which is what makes the Eurobird satellite's commission into service so significant.

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So far, two digital multiplexes on the Eurobird satellite have been leased to GlobeCast Northern Europe, with the plan to launch a cluster of digital channels later this month, including EuroNews, Extreme Sports and Online Classics. The second will be operational from early July and will include Trinity Broadcasting Network. Giuliano Berretta, Eutelsat's director general, said that the new satellite delivers capacity that offers high power on the ground and flexible coverage options at a strategically important orbital position. In Germany, the plan is for Eurobird to serve the growing requirements for satellite-based systems that include VSAT (very small aperture terminal) networks for large file transfer, videoconferencing and stock control. The satellite will also be used for direct dish network satellite tv channel delivery to cable headends in Germany and neighboring countries. Satellite trouncing cable in new subscribers, for now - satellite television; cable television Los Angeles Business Journal, Dec 28, 1998 by Sara Fisher Direct dish network satellite tv is riding high this holiday season. It's attracted a whopping two-thirds of all new multi-channel subscribers over the last year, eroding cable's market share in the process, according to a recent Federal Communications Commission report. Moreover, Direct dish network satellite tv companies are seeing their strongest subscriber surge of the year during the holiday gift-giving period. So are cable executives in L.A. worried? Not at all. They say the satellite folks should enjoy their day in the sun, because it won't last long. And many industry experts agree. As cable goes digital - and eventually provides digital television, local phone services, and Internet access all via the same broadband network - satellite companies could lose their momentum. "This is a tortoise and hare race," said Tom Rhinelander, an analyst with Cambridge, Mass.-based Forrester Research Inc. "For now, the Dish Network Satellite satellite television companies offer a better product that has more channels. They shot out of the starting gate quickly. But as the race progresses and cable continues to upgrade their services, satellite companies will have a tougher and tougher time to erode market share." Cable vendors have seen their market share dip to 85 percent as of June 1998, down from 87 percent for the like period a year ago, according to the FCC report released Dec. 17. The direct broadcast satellite companies picked up that 2 percent, seeing the number of their subscribers grow from 5 million to 7.2 million over the same period. While the market-share shuffle is relatively minor, the satellite industry's growing clout is enormous. The Direct dish network satellite tv study showed that two-thirds of all new multi-channel subscribers chose satellite service over cable during the 12-month period. Correspondingly, El Segundo-based DirecTV, the direct-to-Dish Network Satellite satellite television industry leader, has seen its business thrive in recent months. The company had 4.3 million subscribers as of early December, giving it a 17 percent year-to-date growth over the year-ago period. Moreover, Direct dish network satellite tv executives expect a substantial number of new subscribers after the holidays. "The primary reasons for our phenomenal growth is that we are reaching critical mass and have had very favorable word-of-mouth," said Bob Marsocci, a spokesman for DirecTV. "We provide more content choices than anyone else, and we're 100 percent digital, unlike cable companies." Direct TV projects even greater growth in the coming year, given its recent acquisition. On Dec. 14, DirecTV's parent, Hughes Electronics Corp., agreed to purchase St. Paul, Minn.-based competitor U.S. Satellite Broadcasting Co. for $1.3 billion. The pending acquisition, likely to close in the second quarter of 1999, is expected to bring in an additional $900 million in revenue for the first full year. For 1998, Direct TV executives are projecting $1.5 billion in revenues. So the acquisition alone, not counting any new subscribers, will boost DirecTV's annual revenues by 60 percent in the first full year. The merger will also bring Direct TV at least 200,000 additional subscribers, and services, including a group of Spanish-language channels. And analysts say it will leave Direct TV's closest competitor, Littleton, Colo.-based competitor EchoStar Communications Corp. even further in the dust. But the rate of satellite subscriber growth is likely to slow in the coming years. "The direct-to-Dish Network Satellite satellite television companies have made very good use of their window of opportunity, and they do offer a very good product," said Salvatore Muoio, managing member of securities firm S. Muoio & Co. "But it is going to be much harder for them to get the next 10 million subscribers." L.A.'s cable companies say they are planning to roll out digital systems in 1999, leading to a bit of sniping with the satellite side. In a recent press release, for example, MediaOne called the direct-broadcast satellite system the "holiday present you'd rather give back." "We're not too concerned since we expected to see competition in the market by now," said MediaOne spokeswoman Gisselle Acevedo-Franco. "We know that the cable subscriber rate is evening out. It's simply going to make us focus on providing value to our customers and on our strategy as we gear up to introduce digital services by mid-'99." Acevedo-Franco said MediaOne - the second largest cable provider locally - actually saw its customer base grow by I percent over the last year. Century Communications Corp., the largest local cable provider, also plans to roll out digital services starting next year. Bill Rosendahl, senior vice president of operations, refused to disclose the subscriber growth rate, but said it has been significant in the fourth quarter of 1998. "Cable is on the edge of becoming a major force in the coming years, bringing broadband services to the Dish Network Satellites," Rosendahl said. "Satellite television is also a part of the future, but they cannot bring cable modems, phone services or interactive television, which is where the industry is heading." In a testament to cable's bullish outlook, the Dec. 16 announcement that New Canaan, Conn.-based Century Communications is being put up for sale immediately sparked interest. Likely bidders include Paul Allen, Englewood, Colo.-based MediaOne and AT&T. "The multiples being paid on cable companies right now are significant, and the demand is there," said Muoio. "Century's position in L.A. is also key, since the large marketplace can be the crown jewel in a national network. But I don't think this is necessarily (Century CEO) Leonard Tow making a call on the state of the industry. This is one man making a decision on what to do with his own company." Analysts estimate that Century could fetch more than $3 billion, plus the added cost of assuming the company's debt. Allen, who already serves about 300,000 cable subscribers in Los Angeles from his previous acquisitions, tried to buy Century this summer for an undisclosed bid that Tow rejected as too low Hung out to dry? - Anstrom and Hart's survey of the cable television industry Brandweek, May 4, 1998 by Alicia Mundy IT SEEMS AS IF EVERYONE IS OUT TO GET CABLE OPERATORS, BUT THEY MAY BE THEIR OWN WORST ENEMY If ever there were a moment that illustrated how far behind the eight ball the cable industry is, that instant came at noon on April 13. The National Cable Television Association's president, Decker Anstrom, had called a press conference to hype the 'big story" of cable's success. The NCTA had laid out a spread of tony sandwiches and upscale cookies to lure 10 reporters to a briefing by one of America's most respected (and pricey) pollsters, Peter Hart. Whipping out three charts, Anstrom and Hart announced that some 90 percent of all cable customers are happier now with their provider than a couple years ago. How on earth, reporters mumbled to each other, did Hart come to this conclusion when every member of Congress is besieged by complaints from Americans about cable? Hart was prepared for such skepticism. "Look," he said, waving a chart on customers' attitudes toward service, "82 percent gave us a positive rating for courtesy... 75 percent gave us high marks for keeping appointments." The reporters didn't seem enthused. "So, uh, you're saying on this one chart that 65 percent of your customers are glad the cable operators now answer their phone?" asked one reporter. "Yes," Anstrom interjected firmly. "We couldn't tell this story a few years ago. Now we can!" Strangely enough, Anstrom was right. Still, there was a sense that Anstrom and Hart were like the fabled dinner hosts who refused to acknowledge the large elephant sitting in the middle of their living room. In this case, the elephant was cable rates, and Hart couldn't ignore it forever. "Have you done any polling about whether customers are happy with their rate increases?" he was asked. Yes he had, but he wasn't ready to share those numbers yet. "I'm not surprised," Rep. Billy Tauzin, a Louisiana Republican, chortles when told about the press conference later, The powerful chairman of the House Subcommittee on Telecommunications added: "What is Decker going to say, that customers are pleased that their rates are going through the roof? How can they answer that with a poll? Did they really show some statistic that people are happy their cable operators are answering the phone?" he asks, laughing hard as he shouts to an aide, "Hey, you gotta hear this..." The cable industry's leaders and lobbyists don't seem to have found the humor in this scene. It's no wonder. The customer revolt on price hikes is building steam. Stalwart free marketers in Congress have begun murmuring the dreaded R words-rate regulation-again. Senators who usually demonstrate little grasp of detail have suddenly discovered "bundling"-and they're against it. Satellite is sucking up to cable customers, and politicians on Capitol Hill have vowed to do anything they can to help direct broadcast satellite compete with the cable industry. Telephone companies are finally beginning to offer wirelesscable in some areas, forcing incumbent operators to make concessions to keep customers. Influential advocacy groups in Washington, D.C., are suing cable operators over rate increases. And the digital age, which just a year ago was causing rivals in the broadcast business so much heartburn, is now turning sour for cable. The Federal Communications Commission will soon take on the "must carry" controversy, ruling whether cable operators will have to transmit all their current channels while ceding bandwidth for high-definition television signals. From broadcasters, Congress, the FCC, telecom lobbyists and public interest groups, there is an alarming perception that when it comes to transmitting HDTV, cable will be the hair clog in the tub-and angry mobs are marching on the industry armed with plungers, snakes and heavy-duty Drano. Anstrom isn't sure he likes being attacked by a wild pack of plumbers, but he is amused by the mental picture it conjures. "Yes, you can say they're all just trying to fix the problem," he says. "But the trouble is that they see us as the problem, and it's just not true." But, he concedes, "we are fighting an uphill battle." Part of that is history that predates Anstrom. This mild-mannered lobbyist was brought in as the antidote to his predecessor, James Mooney. Until his departure in 1993, Mooney was Mr. Cable in Washington, where he was known for his ability to alienate almost anyone and his insistence on a high salary. Mooney assiduously courted key players in Congress. But by the early 1990s, the cable industry treated its customers so badly that about half the callers to Congress mentioned that they couldn't get their local cable companies to pick up the phone. Cable operators' record on repairs and service interruptions helped prompt hard-core Republicans to vote for rate caps. Then came John Malone of Tele-Communications Inc., whose apparent contempt for Congress and Washington set the tone of the cable industry's relationship with the Clinton Administration and then-FCC Chairman Reed Hundt. It took the Republican revolution of November 1994, to start undoing the damage cable had done to itself. Anstrom's arrival and his low-key style worked wonders, too. He schmoozed the press and smoothed over many of the rough spots in Congress. And he initiated several customer relations campaigns, encouraging, chiding and kicking cable operators into action. One smart idea was the OTG-On Time Guarantee. Your service shows up as promised, or you get $20. Cable companies became more visible in community services and charities. Many formed partnerships with local school districts to wire classrooms and provide educational TV When the landmark Telecommunications Act was passed in 1996, it signaled the end of cable regulations and a bright new era of cable capitalism in the digital age. So what has happened? "The cable companies have become an unregulated monopoly Period,"says Sen. John McCain, one of the foremost free-market proponents in Congress. The Arizona Republican, chair of the Senate Commerce Committee, plans to hold a "no-holds-barred" hearing on cable rates this spring, and his lead-off witness will be Congressman Billy Tauzin. In an interview, Tauzin says he will be proud to testify before McCain's committee and was already sharpening what he would say: "You know I am against regulation. But if I had one message to send to the cable industry right now, it would be to tell them that where you are a sole provider, a monopoly in your community look at what you can do to give the customers more of a choice. Not everyone wants all these packages that cost so much. They want different mixes at lower prices. So I would tell providers in communities where they are the only services: Watch out." Anstrom concedes, "There's a lot of concern about pricing policy, a lot of people in Congress asking, 'How can we create more competition to cable?"' That is an understatement. During the last week of April, Tauzin, his Democratic counterpart Ed Markey from Massachusetts and McCain were publicly begging satellite services, phone companies and everyone but Domino's pizza drivers to deliver TV services to American Dish Network Satellites to force down cable rates.